Drupal SEO-Friendly URLs For Google First Page Rankings

Google First Page Rankings and Drupal

Drupal SEO-Friendly URLs to Get Your Drupal Site Listed in Google

Drupal manages the URL aliases for your Drupal site.

The URL aliases are the addresses for your website. A node is a content item for your Drupal site and the following address represents the first content item for a node within your Drupal website:

  • Default URLs for new content on a Drupal website: /node/1
  • URL Alias module allows new content added to become more human readable and most important, SEO-friendly: /articles/title-of-the-article

This format is not exactly human-friendly, nor is it SEO-friendly. Let’s fix it…

Drupal Search Engine Optimization (SEO)

Building a professional business plan includes SEO for your Drupal website. It’s that important!

When you first install Drupal, by default, you will most likely have “Path Auto” enabled. This is the reason your URLs are not by default, user-friendly. The good news is that this is an easy fix.

Drupal Modules

Drupal out-of-the-box is pretty lean. It doesn’t do a whole lot. But there are over two-thousand Drupal modules that can be easily installed and enabled to enrich your Drupal website. Contributed modules provide new features for your Drupal website. Just like the App Store, if you need something, there is probably a module for that. When you’re looking for a new “feature”, you are looking for a Drupal module. Modules can also change how existing features work.

Modules for Clean URLs

There are a couple of modules that allow us to automatically change URLs to something more memorable. It gives us more human-readable, search engine optimized “friendly” URLs. This is very important for the long-term success of your Drupal site.

SEO-friendly URLs can help you achieve the business success you are looking for. Install the Drupal PathAuto and Token modules. Once you have these two two modules installed and enabled, it will remedy your ugly URLs problem.

  • PathAuto (requires Token) – this module automatically generates URL/path aliases for various kinds of content (nodes, taxonomy, terms, users) without requiring you to have URL aliases like “category/my-node-title” instead of “node/123”.
  • Token (provides a user interface for the Token API).

You can enable both of these modules at the same time (after you have them installed). If you do not have these modules installed and enabled already, you will want to download and enable them in your Drupal back end. You can download these modules at the Drupal website:

  • /project/pathauto
  • /project/token

Install both of these modules and enable them to benefit from search engine-friendly URLs on your Drupal site.

SEO-Friendly URLs Better Than Just Human-Friendly URLs

Now, you will notice that your Drupal URLs will take on a completely different pattern. The URLs will represent something such as /content/article-name

This is an improvement, but still not best practice because as your Drupal content increases, everything will be “content” plus the article name. So, let’s take your Drupal SEO a step further.

  • Hover on “Configuration”
  • Hover on “Search and Meta Data”
  • Hover on “URL aliases”

If your not seeing URL aliases, it’s OK since you just recently enabled these modules.

Enable Clean URLs

Enable this search and metadata option to make clean URLs possible for your site. This will allow user friendly URLs like example.com/user instead of example.com/?q=user

To accomplish this, it’s pretty simple.

  • Hover on “Configuration”
  • Hover on “Search and Meta Data”
  • Hover on “Clean URLs”
  • Put a check mark in the “Enable Clean URLs” box and click the “Save Configuration” button.

Once this is done, you will notice that your new content will have human-friendly URLs.

Setup Patterns For Your URLs

  1. Setup patterns by clicking on the “Patterns” tab on the top of your Drupal dashboard.
  2. Highlight /[node:title] with your mouse and copy.
  3. Advance to the next “pattern” field that is empty.
  4. Type the name for each path and paste. For example, for your “book” content type, you will have the pattern book/[node:title]
  5. Complete this step until every pattern is defined.
  6. Click “Save Configuration”

Now click on the “List” tab and you will see that the URLs have not yet changed. This is because the content in the “List” tab was already created prior to you enabling your new URL patterns. All future content on your site will now reflect these new patterns.

NOTE: Don’t change the URLs of existing content articles on a live site! If you already have content indexed in Google, you will not want to make any changes to your URLs. Rather, you can set this up BEFORE your site goes live.

  • Click on the “Delete Aliases” tab at the top.
  • Check the “All Aliases” box.
  • Click on the “Delete aliases now!” button.
  • Click “Bulk Update” tab at the top.
  • Choose all the boxes.
  • Click “Update”

Now all your URLs have been re-generated. You now have a pattern of your URLs that actually makes sense. You can test this by adding a new content item. Any testing data will do. Leave the default day and time enabled, then save it. You will notice in the URL that the address is not only human friendly, but it’s also SEO-friendly. The importance of this cannot be understated. Without SEO, your Drupal site will have few visitors. This solution is not difficult nor is it time consuming, yet the benefits are vast.

Drupal is an amazing tool for creating advanced websites and applications.

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Having A Successful Site in SEO-Centered Times

It’s undeniable how far technological assistance in business success has come. More and more search engine optimization companies are working with smaller businesses and helping them gain ground when it comes to competing with larger enterprises.

A reported 82% of marketers find SEO effective according to a 2016 Market Dive research, reflecting the business world’s rising trust in it as a marketing method. With this, it’s important that these companies employing or who are interested in employing SEO services understand some the concepts effective in SEO and marketing in general today.

This isn’t only for the company to be able to work more smoothly with the company, but to help the company make sure that the company doesn’t end up unnecessarily spending too much.

Go Back To Basics

While numerous advances are made in SEO day by day, it’s still vital to place importance on the basic things.

The frame of any plan for success should include optimization of the title tags, meta description, URL, and page headers. These aspects are considered basic for the very reason that a good plan wouldn’t be able to stand without them.

It’s also important to ensure a website’s loading speed on both its desktop and mobile versions, because if the site isn’t opened and checked out anyway, then everything will be for naught.

Content

It’s been stressed time and again that getting customers to visit your site isn’t enough. It’s important that it contains content compelling and interesting enough to get them to stay, or better yet, keep coming back.

With endless streams of websites out there, several offering similar products/services and containing more or less similar copy, a company should take extra effort in making sure their brand stands out.

It’s important that a company’s copy team and development experts work together in creating content that not only addresses the target readers but addresses weak points as well.

Social Media

The rise in social media has expanded the possibility of brand exposure. It’s important that SEO teams see social media as competition but as an effective ally.

With the right social media strategies, like tapping popular users and going for “viral-worthy” tactics, for example, a significant amount of traffic can be gained.

Popular blogs are also a good idea, with a lot of these bloggers being trusted figures and most likely have large followings.

An important thing to gain from here is that as important as it is to get a good search engine optimization company, it’s also important that businesses acknowledge the importance of other areas and work on them as well in coordination with their SEO teams.

It’s clear how successful optimization for any site isn’t all about just getting your ad out there; SEO is just one of the factors that contribute to success. Providing good content and strategically partnering with popular platforms are just as vital in encouraging customers to visit your site.

Fortunately, most digital marketing agencies offer along with SEO services marketing assistance and content creation, making the path to a successful website a lot easier to travel on.

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Winning SEO Strategy That Helps To Sail Through Competition

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

  • Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
  • Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
  • Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
  • Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
  • Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
  • Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.

These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

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